When Yoho! Met Dazed: How the New Media-Retail Supergroup Plans to Captivate China's Gen Z

Today's launch of new culture-commerce-events coalition between British group Dazed Media - the original window onto countercultural youth - and hyper-influential Chinese streetwear empire Yoho! heralds an unprecedented East-West synergy engineered to unleash the authentic voice of Gen Z China.